Created by educator and MoneyMinded coach Jelena Petronijevic, for families who want their children to grow up confident with money, not afraid of it.
The gift that starts the conversation · Order by 16 December for Christmas delivery · Free shipping over $100
By an educator and MoneyMinded coach
Recommended by educators & therapists
Free shipping over $100
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I learned about money the hard way.
I grew up in the former Yugoslavia during hyperinflation and war, where money could lose its value almost overnight.
Years later, as an educator in Melbourne, I realised something confronting: despite decades of education, I had never been taught how money really works. No one had explained the psychology behind spending or why intelligent people still struggle financially.
That realisation changed everything.
As an educator and accredited MoneyMinded Coach, I know that learning can transform lives.
My mission is simple: to help families break generational money habits through better conversations, practical education and lifelong financial confidence.
Sharing the story behind JelenaCents and why financial literacy starts at home
Interview with Biljana Ristić
Ladies Night, 92.3FM Melbourne
Boomerang Podcast
Watch the highlights
SBS, 3ZZZ and TV Australia interviews in Serbian · Media enquiries: hello@jelenacents.com
Empowering tools designed to open hearts and minds to your Money DNA and the long-standing habits that shape it.
The book schools never gave us.
Financial literacy isn’t just about budgeting or investing. It’s about your Money DNA: the beliefs, habits and experiences that quietly shape every financial decision.
This book combines behavioural psychology, practical skills and real Australian examples to help you build a healthier relationship with money.
Whether you’re a parent, educator, young adult or simply wish you’d learned this years ago, this book gives you the framework for better money decisions, for yourself and the next generation.
The conversations your family has been waiting for.
Some of the most important conversations never happen, simply because nobody knows how to begin.
After Dinner Cents contains 120 carefully designed questions that help families talk honestly about money, values, goals and relationships.
No lectures. No awkward lessons. Just meaningful conversations, from teenagers and parents to grandparents and friends.
Financial confidence starts with understanding yourself, your environment, and the skills needed to make better money decisions.
Understand the beliefs and experiences that shape your relationship with money.
Recognise the influences around you and create healthier financial habits.
Build the practical skills needed for budgeting, saving, and investing.
Source: HILDA Survey, reported by UNSW (Financial Literacy in Australia: Insights from HILDA Data)
Understand their habits and build lasting financial confidence — together.
